Terms of the loyalty program
Preamble
1.1. BAUSKAS ALUS Loyalty Card is a loyalty programme developed and serviced by the following data controller: SIA “BAUSKAS ALUS”, registration number 50003428811, registered address: Bērzkalnu iela 77, Bauska, Bauskas nov., LV-3901, e-mail: bauskasalus@bauskasalus.lv, phone No.: 63960013.
Terminology Used in These Terms and Conditions
Terms and Conditions – these terms and conditions of BAUSKAS ALUS Loyalty Card loyalty programme.
Loyalty Programme – BAUSKAS ALUS Loyalty Card loyalty programme, which offers Benefits to Loyalty Programme Members.
Customer Service Location – Controller’s locations that participate in the Loyalty Programme and provide the benefits set out in these Terms and Conditions to Loyalty Programme Members:
- SIA “BAUSKAS ALUS” shop at Biķernieku iela 143, Vidzemes priekšpilsēta, Rīga, LV-1021;
- SIA “BAUSKAS ALUS” shop at Mūkusalas iela 73, Zemgales priekšpilsēta, Rīga, LV-1004;
- SIA “BAUSKAS ALUS” shop at Āgenskalna Tirgus, Nometņu iela 64, Zemgales priekšpilsēta, Rīga, LV-1002;
- SIA “BAUSKAS ALUS” shop “Bauskas miestiņš un citi labumi” at Pionieru iela 1K-1, Bauska, Bauskas novads, LV-3901;
Form – an application of the Loyalty Programme Member (consent to the processing of personal data) prepared by the Controller and filled in by the person (in person) in order to join the Loyalty Programme.
Responsible Employee – an employee who, in accordance with the conditions and procedures set out in the Terms and Conditions, assesses whether the prerequisites for a potential Loyalty Programme Member’s participation in the Loyalty Programme have been met and ensures the issuance of the BAUSKAS ALUS Loyalty Card; performs other actions set out in the Terms and Conditions.
BAUSKAS ALUS Loyalty Card – a card that identifies the Loyalty Programme Member and entitles them to the Benefits under the Loyalty Programme. Loyalty Card is a plastic card containing the name “BAUSKAS ALUS klienta karte” (BAUSKAS ALUS Loyalty Card) and assigned a unique number. The unique number is printed on the BAUSKAS ALUS Loyalty Card and contained in the linear barcode on the BAUSKAS ALUS Loyalty Card, which can be read by scanning sensors and special software.
Loyalty Programme Member – a natural person of legal age (who has reached the age of 18) who has filled in the Form confirming their wish to become a Loyalty Programme Member, and who has been issued and still has a valid BAUSKAS ALUS Loyalty Card confirming that its user is a Loyalty Programme Member.
Register of Loyalty Programme Members – an electronic information system where the following data is recorded:
- about Loyalty Programme Members (information provided by the Loyalty Programme Member in the Form);
- about the cards issued to the Loyalty Programme Member (Card number and date of activation);
- a note indicating whether the Loyalty Programme Member’s consent has been obtained for the preparation and sending of special offers and direct marketing materials/offers to the Loyalty Programme Member;
The Register of Loyalty Programme Members includes software that verifies the authenticity, ownership and validity of Loyalty Cards and performs other functions in accordance with the parameters set out in the Register of Loyalty Programme Members.
Benefits – the opportunity to receive special offers, discounts on goods and services offered by the Controller to Loyalty Programme Members under the Loyalty Programme, which can be obtained and used by presenting BAUSKAS ALUS Loyalty Card.
1. General Terms and Conditions of the Loyalty Programme
1.1. Participation in the Loyalty Programme shall be governed by the Terms and Conditions, which shall take effect as of 1 February 2023.
1.2. The Terms and Conditions shall be available at the Controller’s Customer Service Locations and on the www.bauskasalus.lv website.
1.3. The Controller shall reserve the right to change the Terms and Conditions by publishing the new Terms and Conditions on the website and/or by posting notices at Customer Service Locations.
1.4. Amendments to the Terms and Conditions approved by the Manager after a person has become a Loyalty Programme Member which change the scope of the Loyalty Programme Member’s rights or impose new obligations on the Loyalty Programme Member shall be binding on all Loyalty Programme Members from the moment the amendments to the Terms and Conditions come into force (subject to the prior notification period set out in Clause 3.3 of the Terms and Conditions). If the Loyalty Programme Member continues to use the BAUSKAS ALUS Loyalty Card after the amendments to the Terms and Conditions, the Loyalty Programme Member shall be deemed to have accepted the amendments of the Terms and Conditions.
1.5. The Benefits provided under the Loyalty Programme shall be determined by the Controller.
1.6. The current offer of Benefits available to a Loyalty Programme Member under the Loyalty Programme at the Customer Service Locations shall be available on the Controller’s website and/or displayed as a notice and/or printed information materials at the Customer Service Locations.
1.7. The Controller shall reserve the right to change the Benefits granted to Loyalty Programme Members by publishing them on websites and/or by posting notices on the premises of Customer Service Locations.
1.8. The Loyalty Programme Member shall be responsible for the use of the BAUSKAS ALUS Loyalty Card issued to them in accordance with the applicable laws, regulations and the Terms and Conditions.
1.9. Transfer of the Loyalty Card to third parties for the purpose of receiving Benefits is not permitted. In case of non-compliance with this condition, the Controller shall have the right to cancel the BAUSKAS ALUS Loyalty Card and the Loyalty Programme Member shall be excluded from participation in the Loyalty Programme, losing the right to the Benefits.
2. Prerequisites for Participating in the Loyalty Programme
2.1. A person can become a Loyalty Programme Member and receive the BAUSKAS ALUS Loyalty Card if (mandatory prerequisites):
2.1.1. the potential Loyalty Programme Member (natural person) is a person of legal age (at least 18 years of age);
2.1.2. the potential Loyalty Programme Member has filled in and signed the Form, confirming their consent to participate in the Loyalty Programme and commitment to comply with the Terms and Conditions.
2.1.3. Participation in the Loyalty Programme is voluntary. The Loyalty Programme Member shall have the right to terminate participation in the Loyalty Programme at any time and to cancel the BAUSKAS ALUS Loyalty Card.
3. Application for Participation in the Loyalty Programme
3.1. A potential Loyalty Programme Member can apply for the Loyalty Programme in person at any Customer Service Location.
3.2. After reading the Terms and Conditions, the potential Loyalty Programme Member shall fill in the Form, signing it by hand, and submit it to the Responsible Employee of the Customer Service Location.
3.3. When submitting the Form, the potential Loyalty Programme Member shall present an identity document (passport or ID card) to the Responsible Employee of the Customer Service Location in order to check the identity and verify that the potential Loyalty Programme Member is a person of legal age (at least 18 years of age).
4. Ownership of the BAUSKAS ALUS Loyalty Card
4.1. The Loyalty Card confirms that the person has become the Loyalty Programme Member.
4.2. The Loyalty Programme Member shall acquire all rights and obligations related to the Loyalty Programme from the moment the BAUSKAS ALUS Loyalty Card is issued.
4.3. The BAUSKAS ALUS Loyalty Card shall be the property of the Controller and the Loyalty Programme Member shall be the user of this card.
5. Issue of the BAUSKAS ALUS Loyalty Card
5.1. Upon receipt of a potential Loyalty Programme Member’s Form, the Responsible Employee of the Customer Service Location shall check the following:
5.1.1. Identity of the potential Loyalty Programme Member;
5.1.2. Whether the potential Loyalty Programme Member has fully filled in the mandatory fields of the Form and understands its contents (the Form has been filled in legible handwriting).
5.2. The Responsible Employee shall enter the information provided in the Form into the Register of Loyalty Programme Members, enter the BAUSKAS ALUS Loyalty Card number in the Form and issue the BAUSKAS ALUS Loyalty Card to the potential Loyalty Programme Member, if:
5.2.1. The Form has been filled in completely and comprehensibly;
5.2.2. The Form contains the signature of the potential Loyalty Programme Member;
5.2.3. the potential Loyalty Programme Member is a person of legal age (at least 18 years of age).
5.3. The Responsible Employee shall:
5.3.1. invite to fill in the Form if the potential Loyalty Programme Member has not fully filled in the Form;
5.3.2. invite to fill in the Form again if the information provided in the Form is not clear (not in legible handwriting);
5.3.3. invite to sign the Form if the Form does not contain the potential Loyalty Programme Member’s signature;
5.3.4. inform about the refusal to issue the BAUSKAS ALUS Loyalty Card if the potential Loyalty Programme Member is not of legal age, and return the Form to its submitter or destroy the Form.
5.4. If the potential Loyalty Programme Member performs the actions specified in Clauses 5.3.1, 5.3.2 and 5.3.3 of the Terms and Conditions, the Responsible Employee shall enter the number of the BAUSKAS ALUS Loyalty Card in the Form and issue the BAUSKAS ALUS Loyalty Card to the potential Loyalty Programme Member.
5.5. The Responsible Employee of the Customer Service Location shall have the right to refuse the participation of the potential Loyalty Programme Member in the Loyalty Programme and issue the loyalty card if:
5.5.1. The Customer wishes to receive personalised offers and reminders addressed to them, prepared according to the Customer’s most frequent purchases, but has not indicated their name, phone number, e-mail and city or region in the Form;
6. Terms and Conditions for Obtaining and Using the Benefits
6.1. Participation in the Loyalty Programme enables the Loyalty Programme Member to use the Loyalty Programme Benefits: take advantage of special offers. Take advantage of other benefits offered by the Controller under the Loyalty Programme.
6.2. The Loyalty Programme Member may receive the Benefits by presenting the BAUSKAS ALUS Loyalty Card or if it is verified by other means that the Loyalty Programme Member has a valid BAUSKAS ALUS Loyalty Card before using the special offer or before paying for the purchase.
7. Term of Validity of the BAUSKAS ALUS Loyalty Card
7.1. The BAUSKAS ALUS Loyalty Card shall be issued for an indefinite period (no validity period is indicated on the BAUSKAS ALUS Loyalty Card).
7.2. The BAUSKAS ALUS Loyalty Card shall be valid (usable) until the Loyalty Programme Member’s participation in the Loyalty Programme is terminated (as defined in the Termination of Participation in the Loyalty Programme section of the Terms and Conditions) or as long as the Loyalty Programme is valid.
7.3. In the event that the Controller determines that the Loyalty Programme Member has more than one BAUSKAS ALUS Loyalty Card, the Controller shall ensure that only one BAUSKAS ALUS Loyalty Card is kept active – the BAUSKAS ALUS Loyalty Card which was issued to the Loyalty Programme Member last. Other BAUSKAS ALUS Loyalty Cards registered in the name of the Loyalty Programme Member shall be cancelled (deactivated).
8. Replacing the BAUSKAS ALUS Loyalty Card
8.1. In case of loss, damage or theft of the BAUSKAS ALUS Loyalty Card, the Loyalty Programme member shall be obliged to report this fact by submitting an application for cancellation of the BAUSKAS ALUS Loyalty Card and issuing a new BAUSKAS ALUS Loyalty Card. The application must contain the Loyalty Programme Member’s handwritten signature or, if the application is submitted electronically, a secure electronic signature with a time stamp.
8.2. The application shall be submitted:
8.2.1. in person at any Customer Service Location;
8.2.2. by sending it to the respective Controller’s registered address;
8.2.3. by sending it to the Controller using the single e-mail address: (the application must contain the Loyalty Programme Member’s secure electronic signature with a time stamp).
8.3. In case the Loyalty Programme Member submits an application referred to in Clause 10.1 of the Terms and Conditions in connection with the replacement of a damaged BAUSKAS ALUS Loyalty Card, the Loyalty Programme Member shall attach the damaged Card to the application or confirm that the Loyalty Programme Member personally has ensured secure destruction of the BAUSKAS ALUS Loyalty Card. The BAUSKAS ALUS Loyalty Card shall be deemed damaged if, as a result of external factors, the BAUSKAS ALUS Loyalty Card has been damaged (for example, the linear (vertical) barcode on the BAUSKAS ALUS Loyalty Card has been rubbed off or scratched in such a way that the unique number of the BAUSKAS ALUS Loyalty Card cannot be read; the card is broken), which prevents the use of the BAUSKAS ALUS Loyalty Card for obtaining the Benefits.
8.4. When receiving an application from a Loyalty Programme Member, the Responsible Employee shall:
8.4.1. identify the Loyalty Programme Member;
8.4.2. cancel the BAUSKAS ALUS Loyalty Card previously issued to the Loyalty Programme Member;
8.4.3. destroy the damaged BAUSKAS ALUS Loyalty Card;
8.4.4. The Controller shall make changes to the Register of Loyalty Programme Members by linking the Loyalty Programme Member’s data to the new BAUSKAS ALUS Loyalty Card.
8.5. In case a Loyalty Programme Member submits an application referred to in Clause 10.1 of the Terms and Conditions in connection with the replacement for a lost, stolen or otherwise unlawfully taken BAUSKAS ALUS Loyalty Card, the Responsible Employee shall:
8.5.1. identify the Loyalty Programme Member;
8.5.2. cancel the Loyalty Card previously issued to the Loyalty Programme Member;
8.5.3. make changes to the Register of Loyalty Programme Members by linking the Loyalty Programme Member’s data to the new BAUSKAS ALUS Loyalty Card.
8.5.4. In case of replacement of the BAUSKAS ALUS Loyalty Card, the Loyalty Programme Member shall fill in the Form again, pay for the card, if there is a payment required, the Responsible Employee shall issue a new card, make changes in the Register of Loyalty Programme Members, linking the new BAUSKAS ALUS Loyalty Card card number to the Loyalty Programme Member’s profile.
9. Sending Commercial Communications to Loyalty Programme Members
9.1. Sending of commercial communications to Loyalty Programme Members (to the participant’s phone number and/or e-mail address) is carried out solely and exclusively on the basis of the freely given, specific, informed and unambiguously expressed consent of the person and in compliance with the requirements set forth in the regulatory enactments, including the regulatory enactments relating to the provision of information society services.
9.2. The Controller shall ensure that its commercial communication:
9.2.1. is clearly identifiable as a commercial communication (a commercial communication is any communication intended to advertise, directly or indirectly, the goods or services of the Controller, or the image of the Controller carrying out commercial activities, economic activities or regulated professional activities; a commercial communication shall not include information that provides direct access to general information about the Controller as a service provider and its activities);
9.2.2. the person on whose behalf the commercial communication is distributed is clearly identifiable;
9.2.3. the content of the offer and the conditions for receiving it are clearly stated;
9.2.4. The benefits are clearly identifiable and the conditions for receiving them are clearly set out;
9.2.5. a promotional competition, lottery or game is clearly identifiable and the relevant entry rules are easily accessible and clearly and unambiguously set out.
9.3. A Loyalty Programme Member shall have the right to opt-out of receiving commercial communications at any time. The Loyalty Programme Member may exercise this right by submitting an application to the Controller:
9.3.1. in person at any Customer Service Location;
9.3.2. by sending it to the respective controller’s registered address;
9.3.3. by sending an e-mail to the single e-mail address bauskasalus@bauskasalus.lv (the application must contain the Loyalty Programme Member’s secure electronic signature with a time stamp).
10. Claims
10.1. The Controller shall not be obliged to verify the right of the person presenting the BAUSKAS ALUS Loyalty Card to use the card.
10.2. The Controller shall not be liable for indirect damages and lost Benefits caused to the Loyalty Programme Member, as well as damages incurred by the Loyalty Programme Member due to:
10.2.1. Cancellation of the BAUSKAS ALUS Loyalty Card in the cases specified in the Terms and Conditions;
10.2.2. damage to the BAUSKAS ALUS Loyalty Card caused by external factors, which prevents the use of the BAUSKAS ALUS Loyalty Card for obtaining the Benefits;
10.2.3. Loss, theft or other type of unlawful taking of the BAUSKAS ALUS Loyalty Card.
10.3. All types of claims related to the use of the BAUSKAS ALUS Loyalty Card shall be submitted by the Loyalty Programme Member to the Controller within 1 (one) month after the reason for the claim has been established.
10.4. Claims submitted outside the time limits set out in these Terms and Conditions shall not be considered.
10.5. Claims shall be submitted:
10.5.1. in person at any Customer Service Location;
10.5.2. by sending it to the respective Controller’s registered address;
10.5.3. by sending it to the Controller using the single e-mail address.
10.6. Claims must be made in writing, stating the following: the name, surname and contact phone number of the Loyalty Programme Member (for contact purposes) and a description of the nature of the claim (accompanied by documents, if available to the Loyalty Programme Member, supporting the facts and circumstances alleged in the claim). The claim must contain the Loyalty Programme Member’s handwritten signature or, if the claim is submitted electronically, a secure electronic signature with a time stamp.
10.7. The Controller shall ensure that the Loyalty Programme Member’s claim is considered within one calendar month.
11. Discontinuation of Participation in the Loyalty Programme
11.1. Participation in the Programme may be discontinued at the initiative of the Programme Member or the Controller as follows:
11.1.1. on the basis of an application by the Loyalty Programme Member sent by mail to the relevant Controller’s registered address, or to the single e-mail address (The application must contain the Loyalty Programme Member’s handwritten signature or, if the application is submitted electronically, a secure electronic signature with a time stamp).
11.1.2. at the initiative of the Controller, if:
11.1.2.1. The BAUSKAS ALUS Loyalty Card has not been used for at least 3 (three) years after the last purchase or service received;
11.1.2.2. it is established that the data provided by the Loyalty Programme Member is erroneous or incorrect and communication with the Loyalty Programme Member is not possible (e.g. erroneous data is provided in the Form and it is not possible to correct it);
11.1.2.3. it is established that the BAUSKAS ALUS Loyalty Card is used in breach of the Terms and Conditions (including the use of the BAUSKAS ALUS Loyalty Card by a third party other than the Loyalty Programme Member);
11.1.2.4. The BAUSKAS ALUS Loyalty Card has been handed over to the Controller (e.g. found) and contact with the Loyalty Programme Member has been unsuccessful;
11.1.2.5. The Controller receives an application from a Loyalty Programme Member expressing the Loyalty Programme Member’s wish to discontinue only part of the participation in the Loyalty Programme (while retaining the right to discontinue the Loyalty Programme Member’s participation in the Loyalty Programme in full on their own initiative).
11.2. In the event of discontinuation of participation in the Loyalty Programme, the Loyalty Programme Member shall lose all Benefits.
11.3. Upon discontinuation of participation in the Loyalty Programme, the BAUSKAS ALUS Loyalty Card shall be cancelled. The Loyalty Programme Member shall be obliged to hand over the BAUSKAS ALUS Loyalty Card at any Customer Service Location or destroy it.
11.4. In case a Loyalty Programme Member has discontinued participation in the Loyalty Programme, this shall not limit the person’s right to re-apply for participation in the Loyalty Programme (re-application shall be performed in accordance with the procedure set out in Section 5 of the Terms and Conditions).
12. Protection of Personal Data of Loyalty Programme Members
12.1. In accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), Controllers process the personal data of data subjects – Loyalty Programme Members. Precise details of the Controller are set out in the preamble to these Terms and Conditions.
12.2. Participation in the Loyalty Programme shall be based solely on the freely given, specific, informed and unambiguously expressed consent of the person. Each person of legal age shall have the right to choose whether they wish to participate in the Loyalty Programme. A Loyalty Programme Member may also withdraw their prior consent by a clear and unambiguous act.
12.3. In order to fully implement the Loyalty Programme, the Controller needs to process the Loyalty Programme Member’s personal data. Types of personal data and purposes of processing.
12.4. The name, surname and city or region are processed to:
12.4.1. identify the user of the BAUSKAS ALUS Loyalty Card and ensure that only one Loyalty Card is held by one natural person;
12.4.2. ensure that only natural persons of legal age participate in the Loyalty Programme;
12.4.3. administer the registration and participation of a Loyalty Programme Member in the Loyalty Programme;
12.4.4. ensure that the Loyalty Programme Member’s personal data is kept up to date and accurate;
12.4.5. provide personalised offers and reminders;
12.5. The e-mail address and phone number are processed to:
12.5.1. to contact the Loyalty Programme Member in relation to the Loyalty Programme activities and the use of the BAUSKAS ALUS Loyalty Card (for example, in case of loss of the BAUSKAS ALUS Loyalty Card; changes to the Loyalty Programme terms and conditions, etc.);
12.5.2. inform the Loyalty Programme Member about special offers and send commercial communications if the Loyalty Programme Member has specifically agreed to this (i.e. by ticking the relevant box in the Form).
12.6. The number of the BAUSKAS ALUS Loyalty Card and the date of its activation in order to technically ensure the participation of the Loyalty Programme Member in the Loyalty Programme correctly.
12.7. A note on whether the Loyalty Programme Member’s consent has been obtained for the preparation and sending of offers and reminders to the Loyalty Programme Member, so that the correct processing of Loyalty Programme Members’ personal data is technically possible.
12.8. Extensive information on the Loyalty Programme Member’s purchase history (date of purchase; goods purchased; price; amount of purchase or service; location of purchase or service) is processed in order to analyse the Loyalty Programme Member’s purchase history and make special (personalised) offers to the Loyalty Programme Member if the Loyalty Programme Member has specifically agreed to this (i.e. by ticking the relevant box in the Form).
12.9. The personal data of Loyalty Programme Members shall be processed in an electronic information system – RESICO Trade Management System.
12.10. The personal data of a Loyalty Programme Member as set out in Clauses 12.4 and 12.5 of the Terms and Conditions shall initially be obtained when a potential Loyalty Programme Member fills in the Form for joining the Loyalty Programme.
12.11. By becoming a Loyalty Programme Member, the Loyalty Programme Member shall confirm the truthfulness of the information provided in the Form. The Loyalty Programme Member shall be responsible for updating the following personal data: name, surname, e-mail address and/or phone number. In case of any changes, the Loyalty Programme Member shall be obliged to notify the Controller of the changes by submitting an application.
12.12. The application may be submitted in person at one of the Customer Service Locations or by sending it to the respective Controller’s registered address (the application must contain the Loyalty Programme Member’s handwritten signature) or by sending it to the Controller using the single e-mail address (the application must contain the Loyalty Programme Member’s secure electronic signature with a time stamp).
12.13. The period of processing of personal data shall be 3 (three) years from the last purchase or service paid for. After the specified period, the Loyalty Programme Member’s personal data shall be anonymised, with statistical data retained, in order to evaluate the performance of the Loyalty Programme and improve the service provided.
12.14. The Controller shall guarantee that the Loyalty Programme Member’s personal data will be processed only for the purposes set out in these Terms and Conditions.
12.15. The Controller shall guarantee the non-disclosure and security of the personal data of Loyalty Programme Members by using modern technological means, taking into account the existing privacy risks and the organisational, financial and technical resources reasonably available to the Controller, including ensuring the physical and environmental security of the personal data of Loyalty Programme Members; restricting access rights to Loyalty Programme Members’ personal data (access to Loyalty Programme Members’ personal data shall be limited to persons authorised by the Controller who need it for the performance of their assigned duties); sending personal data of Loyalty Programme Members in an encrypted form; protecting the computer network, IT equipment; backing up data, and other security measures, thereby also ensuring the protection of Loyalty Programme Members’ personal data against unlawful access, use or disclosure.
12.16. The Controller shall allow access to personal data only to authorised persons who have received appropriate instructions and these authorised persons shall be entitled to process personal data only to the extent necessary for the performance of their duties and the achievement of the purposes of the processing of personal data.
12.17. A Loyalty Programme Member shall have the right to access their personal data, to request correction of their personal data and to request deletion of their personal data, except in cases where the Controller is obliged to retain the personal data in accordance with the regulatory enactments.
12.18. The Controller shall engage Processors – companies with the appropriate knowledge and skills necessary to provide specific services (e.g. maintainers and administrators of the information systems of the Controller’s Register of Loyalty Programme Members; organisers of marketing activities) to carry out the activities necessary for ensuring the Loyalty Programme and, if necessary, transfer the personal data of Loyalty Programme Members to the Processors. The mutual legal relationship between the Controller and the Processor shall be governed by a written agreement. Processors may only process Loyalty Programme Members’ personal data in accordance with the Controller’s instructions and may not use it for other purposes. These companies, in accordance with the requirements set out in the regulatory enactments and the Controller’s cooperation agreement, shall have a certain set of measures to be implemented to ensure adequate protection of the privacy and personal data of Customers.
12.19. For questions related to the processing of personal data of Loyalty Programme Members (including to provide feedback or to object to the processing of personal data), please contact the Controller by writing to bauskasalus@bauskasalus.lv.
12.20. The Controller shall ensure the processing of the Customers’ personal data in accordance with the General Data Protection Regulation and other requirements set out in the laws and regulations of the European Union, the Republic of Latvia and the Terms and Conditions. If the Loyalty Programme Member considers that the Controller has infringed the Loyalty Programme Member’s right to personal data protection when processing the Loyalty Programme Member’s personal data and is not satisfied with the response provided by the Controller’s Data Protection Officer, the Loyalty Programme Member shall have the right to submit a complaint to the Data State Inspectorate in order to protect their interests under the regulatory enactments.